Jonny Campbell

The Power of Constraint

I have always believed that by creating and working within constraints allows me to be more creative with my output. A brief that is too open-ended can often hinder the project that I’m working on and I find that it is much better having limitations in place.

I recently read through Paul Constant’s review of Twitter in which he talks about how human inventiveness arises from the 140-character restriction Twitter ‘imposes’. It is interesting how this idea transcends beyond Twitter and into our work as designers.

Source: The Stranger